Turn what you already know into marketing people can use.
I bridge the gap between what someone already knows, what they say every day, and the marketing system required to get those ideas in front of the right people.
I teach this through free live classes every month, a six-week cohort, workshops, one-on-one coaching, and training for Market Centers and teams.
Come work through it with me live.
Two free classes every month on Zoom. Bring your own business and we work on it together while we are on the call.
Build Your AI Business Brain
Stop starting from scratch every time you open ChatGPT. I’ll show you how to build an AI assistant that understands your voice, goals, projects, and the way you work.
Build Your Real Estate Marketing Department
You cannot hire for a job you cannot define. We’ll map the functions inside your marketing, clarify what belongs to you, identify what AI can handle, and figure out where human help belongs.
Workshops built for the way real estate works.
Each workshop is designed to be practical, interactive, and immediately useful. The goal is to leave with language, systems, and ideas your team can put to work the same week.
Story-Driven Real Estate Marketing Workshop
A hands-on workshop for real estate professionals who know what they do well but struggle to turn that expertise into clear marketing.
We build the message first, then use it across listings, the buyer journey, social content, email, websites, and everyday conversations.
You leave with: clearer messaging and marketing you can immediately use.
Joyful Marketing Workshop
A communication-focused workshop about carrying the relationships you build in person into the way you show up online.
We work through client conversations, follow-up, content, storytelling, and the places where communication starts feeling stiff once a screen gets involved.
You leave with: a practical way to turn real conversations and relationships into marketing.
AI for Relationship-Based Marketing
A practical AI workshop for using AI inside a relationship-driven real estate business.
We use AI for research, content, follow-up, communication, and workflow while keeping your voice, judgment, and relationships intact.
You leave with: AI workflows you can use immediately in your actual business.
Marketing & Branding Coaching
Ongoing implementation support for putting story-driven marketing techniques and AI strategies into practice.
We work together on messaging, brand, content, offers, and systems so you can build momentum in your marketing without rebuilding the plan every few weeks.
Investment: $500/month
Format: two 30-minute coaching sessions each month
Apply for CoachingBuild Your 2027 Marketing System
A six-week working cohort for real estate professionals who want to define what they want to be known for, who they want to reach, what they need to say consistently, and how the work gets done.
We work through your real messaging, stories, content, AI workflows, and marketing systems.
- Six weeks
- Live virtual sessions
- Small group
- Homework between sessions
- Rachel live
- Begins October 2026
- $750
Bring Rachel into the room.
I teach live workshops and Keller Williams University courses for teams and Market Centers. Sessions cover messaging, marketing, AI, communication, and the implementation part that usually gets skipped.
My own material
Story-Driven Real Estate Marketing, Joyful Marketing, and AI for Relationship-Based Marketing. These are written by me for the way this business runs day to day, and they can be adjusted for your audience.
See the WorkshopsKWU courses
I am a KWU Certified Trainer and can teach select Keller Williams University courses for Market Centers and leadership teams. This is KW curriculum, held separate from my own workshops.
See the KWU Course ListBefore you book
Can the workshops be customized for our office?
Yes. The core material stays consistent, but examples, exercises, and emphasis can be adjusted for your audience, market, or leadership goals.
Are virtual trainings available?
Yes. Virtual training can be arranged depending on the workshop and group size.
How does travel pricing work?
Full-day workshop pricing begins at $2,000 plus travel. Travel details are confirmed before booking.
What size audience works best?
Workshops can be adapted for smaller teams, office trainings, or larger groups. Final format is based on audience size and the amount of interaction you want.
How far in advance should we book?
Earlier is better for travel-based training, especially if you have a fixed office event or conference date.
Tell me what your people need.
Share your audience, date, location, and what you want your team to walk away with. We’ll decide which workshop or format fits best.
Start the Conversation