Free monthly class for real estate professionals
Build Your Real Estate Marketing Department
You cannot hire for a job you cannot define. Map the work inside your marketing, decide what belongs to you, identify what AI can handle, and see where human help actually belongs.
Live on Zoom · Third Wednesday of every month · 10:00 AM Central
The short answer
A marketing department is a clear system of functions and ownership.
It does not require a room full of employees. It requires knowing what work exists, what result each function is responsible for, who owns the judgment, where AI can support the process, and what should be delegated to another human.
Map the work before you add more tools.
01 · DIRECTION
Message and strategy
Define who you are trying to reach, what you want to be known for, and what your marketing needs to accomplish.
02 · PRODUCTION
Content and distribution
See how ideas move from conversations into useful posts, email, video, web pages, follow-up, and client education.
03 · OPERATIONS
Systems and measurement
Give every recurring task a home, an owner, a rhythm, and a definition of done so the plan can survive a busy week.
Keep human. Use AI. Delegate well.
Keep human
Relationships, judgment, positioning, sensitive conversations, final decisions, and the parts of the work where your lived experience matters.
Use AI
Research, first drafts, organization, repurposing, pattern finding, and support work that becomes more useful when good context is available.
Delegate well
Execution that needs a reliable human owner, a clear brief, access to the right information, and a definition of what good looks like.
A working session with Rachel Ferrell
Leave with a map you can make decisions from.
Rachel is a KWU Certified Trainer, Realtor, and communication specialist who teaches marketing from inside the business—not from a perfect content calendar. Bring the work already on your plate, and we will organize it into something you can run.
Third Wednesday monthly · 10:00 AM Central · Live on Zoom