A Productive Day of Learning at the Google My Business Class in Murfreesboro

Agents from across Middle Tennessee came together at the KW office in Murfreesboro to dive into the power of Google My Business (GMB) for enhancing visibility, engagement, and lead generation. This session focused on actionable strategies agents can use to turn their GMB profiles into effective marketing tools.

Why Google My Business Is Essential

With 93% of consumers using Google Maps to search for businesses, having a well-maintained GMB profile ensures your business is visible when clients are actively searching for services. Moreover, 88% of mobile searches result in a call or visit within 24 hours, showing the immediate impact of an optimized GMB listing. Read more about these trends : Jobstik

Businesses with complete and accurate profiles receive seven times more clicks than those without. Additionally, listings with 11 or more photos generate 35 times more clicks to websites, making it clear that visual content plays a crucial role in attracting potential customers Publer. Learn more about these statistics here.

Key Takeaways from the Class

The discussion centered around the importance of maintaining an engaging and optimized profile:

• Keep Listings Updated and Accurate
  Profiles with consistent updates rank better in search results. Agents were encouraged to use local keywords like "Murfreesboro real estate" or "homes near Normandy Lake" in their posts to boost visibility in local searches.

• Use GMB to Foster Client Engagement
  Agents explored the importance of requesting reviews, with statistics showing that 74% of customers trust businesses with more reviews. GMB’s messaging and review tools offer easy ways to manage interactions,​ building trust and driving inquiries. Jobstik Learn more about leveraging reviews here.

• Visual Content Drives Results
  Attendees learned that GMB profiles with engaging images and videos perform significantly better. This aligns with findings that 56% of GMB interactions​ result in website visits Publer, showing how vital it is to provide a visual representation of your services. Explore more about the impact of visuals here.

I thoroughly enjoyed teaching this class—it’s always energizing to see agents connect the dots and realize just how manageable optimizing their GMB profiles can be. Those "aha" moments are why I love doing what I do. Watching agents go from feeling overwhelmed to confident in their ability to grow their online presence is incredibly rewarding. Knowing they’ll leave with tools and strategies they can apply immediately makes the time spent together even more meaningful. Middle Tennessee is full of talented agents, and helping them tap into their potential with GMB is one of my favorite parts of this journey.

It’s one thing to hear about strategies, but it’s another to leave with a clear, actionable plan. That’s why I created the GMB Weekly Success Checklist—to make it easy for agents to stay consistent without feeling overwhelmed. Whether it’s uploading photos, responding to reviews, or tracking analytics, these small daily tasks build momentum over time. I’ve seen firsthand how even a little effort each day can lead to big results in visibility and engagement, and I can’t wait to see how these agents grow their presence with GMB!

Your Google My Business Weekly Checklist:

• Post 1 Update (10-15 minutes):

  • Share something current—like a service spotlight, event, day in the office, or closing. 

• Ask for or Respond to 1 Review (10-15 minutes):

  • Send a friendly request to a recent client for a review.

  • Respond to any reviews you receive, thanking customers and addressing any concerns with care.

• Add 5-8 Quality Photos (10 minutes):

  • Upload fresh, professional-looking images of your products, team, or location to keep the profile appealing.

• Add to the Q&A Section (10 minutes):

  • Create and answer one relevant question per week based on trending topics or client inquiries. This helps improve your SEO and shows potential customers that you’re proactive and knowledgeable.

By consistently applying these small steps, agents can improve their online presence and attract more local inquiries.